Why buy Bird Friendly coffee?
· Because Bird Friendly farms host approximately 1,786 species of birds.
· Because 75% of coffee farms worldwide destroy forest habitat by growing coffee as a monoculture, while Bird Friendly coffee is shade-grown:
» its combination of forest cover, tall trees, and biodiversity provides a quality habitat for birds and wildlife;
» the coffee ripens slower, which gives it a richer flavour;
» natural mulch contributes to soil quality, fights erosion, and reduces the need for chemical fertilizers.
· Because we have lost 28% of our migratory bird population.
· Because coffee is grown in 13 of the 25 critical biodiversity hotspots in the world.
· Because Bird Friendly farms are 100% organic certified – free of harmful pesticides, and therefore better for people and the planet.
· Because certified farms are often part of fair trade, meaning producers receive fair wages.
· Because it's a way to make a real impact on birds.
· Because Canadians consume an average of a thousand cups of coffee per year.
· Because the massive use of insecticides and herbicides required by sun-grown coffee cultivation practices is one of the main causes of soil and water contamination, as well as a threat to human health.
Bird Friendly coffee:
· Provides habitat for birds and wildlife
· Protects crops from climate extremes
· Increases soil fertility and moisture
· Sequester carbon to combat climate change
· Helps farmers earn more money and diversify their economy
What distinguishes specialty coffee: an approach based on global ethics, exceptional quality with a unique taste, and exemplary traceability throughout the entire production chain.
